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Formula History

A progressive, family-owned company located in Decatur, Indiana, Thunderbird Products produces the world-renowned lines of Formula Boats from 24 – 50 foot. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as the world’s premier powerboat manufacturer.

The Formula Difference

Throughout our over 60 years in business, Formula Boats has continued to develop innovative solutions for one-of-a-kind experiences on the water. Our continued goal of excellence allows us to blow the competition away with sleek designs, solid dependability and smooth handling to provide the ultimate satisfaction for yourself and friends and family. Our boating lineup includes specialized features such as engine room safeguards and reliable electrical systems so you can enjoy safe boating in style. We also offer numerous customization possibilities to enhance your boat inside and out. With so much to offer, boating in a Formula truly does make all the difference in the world.


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Your opinion is very important to us!  If you have any questions, comments or ideas we can be reached by phone, fax, mail, or via email. Catalog requests should be made on the catalog request page.
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